SUCCESS STORIES

When we talk about how good we are, it’s showing off, when our clients’ do its proof!

Cirrus Research – Noise Measurement Solutions

Rick Heap – Sales Director at Cirrus Research

Result

We tripled our conversion rate from a cold call to an appointment.

Within 4 months, our conversion rate from an appointment to a customer, went from 29% to 48%.

We increased our average order value by 12% over a 12-month period.

Problem

My sales team were struggling to get hold of people and when they did, they just could not overcome all the common objections.

We were spending thousands of pounds on Google AdWords, and as the conversion to appointment was so low, the cost per lead was not economically viable.

Solution

Tony Morris started working with us in 2009 and he spent time assessing my sales team, listening to their calls, and reviewing their call structure. Within 4 weeks my sales team were having much better conversations, and they were able to handle every objection.

Within 2 months, they went from making 2 appointments per person per week, to 6 appointments per person per week.

Tony then spent time out in the field with my team and helped them articulate our solution face to face, and their conversions started increasing immediately. We saw a significant reduction in our cost per acquisition, and that’s why Tony still works with us after 15 years.

Cyclops – Manufacturer of electrical components

Daisy Todd – Head of Inside Sales at Cyclops

Result

We increased our contact rate from 14% to 39% within 6 weeks.

Our conversion rate from pitch to close doubled in 2 months.

Our Senior Account Managers were able to grow their accounts by internal recommendations.

Our client attrition rate reduced from 9% to 3% in the first 12 months.

Problem

The inside sales team could not get past the gatekeepers and rarely got the key stakeholders returning their calls.

When they had the opportunity to pitch, they struggled to build value and were seen as a commodity, and it was a race to the bottom.

The large accounts were constantly being approached by competitors, and offered low quotes, to try and entice them to move.

Solution

Tony Morris came in and assessed both our sales teams. Within 1 day he identified so many areas that needed attention and created a bespoke training plan. After spending 2 days with my inside sales team, the results went to another level. The team absolutely loved him and felt his techniques were relatable and easy to put into practice.

Kenny Waste Management – An independent waste and construction business

Alex McKay – Head of Business Development

Result

Our appointments rates went from 14 per week to 24 per week, within the first 3 months.

Our conversion rate from door-to-door canvassing went from 13 contracts a month, to 21 contracts a month.

We were able to get involved in more Nationwide tenders, as we were able to engage more stakeholders within the larger companies.

Problem

A few of the sales team were initially resistant to door knocking. They felt uncomfortable and struggled to differentiate themselves on a pitch.

The meetings always were around the weekly price in the contract, and it was a challenge to get across why we charged more than their incumbent supplier.

Solution

We have now worked with Tony for 8 years. He has never been in the waste and construction space, however he just gets it. He has proven to all the team that sales skills are transferable, and he is able to make complex sales stregies seem simple.

The thing my team love the most is he is happy to pick up the phone, make live sales calls in front of all us and most imporantly, get results. My team and I watched him make 1 cold call, close for an appointment and its now a £100,000 deal in our pipeline.

I cannot recommend Tony highly enough and I wish he was in our team.

Testimonials

Reviews

Leon Holder
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An outstanding, engaging and influential trainer whose content is on point and resonated with me immensely. Highly recommend.
Lisa Marsden
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Absolutely loved Tony's training.

He has such a talent at making nervous people feel at ease. Tony is inspirational, funny, very very clever and yet keeps things so incredibly simple and so real!!.

I 100% recommend Tony.

I attended this training looking for motivation.. I got that tenfold.

No question is a silly one to him but be warned.. Objections.. Questions and debates he always has a solution! Challenge Tony to improve your sales technique.. You won't be disappointed!
Chris Wilkins
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I didn't have to wait to long to put Tony's training into action! When booking the first valuation after the training not only did the conversation flow very nicely it also just felt natural. Given more time I can see it will help tenfold. As I now know, I market lovely properties please don't call other agents, Sir.
Chris Wilkins
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I didn't have to wait to long to put Tony's training into action! When booking the first valuation after the training not only did the conversation flow very nicely it also just felt natural. Given more time I can see it will help tenfold. As I now know, I market lovely properties please don't call other agents, Sir.
Matt Markham
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Tony has a fantastically engaging style of sales training which has helped us increase our fees and gain more listings. His material is very detailed and interesting, all you have to do is put his advice into practice and your results will undoubtably improve. Highly recommended!
Nishi Shah
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I really enjoyed the training I received from Tony Morris. It was fun, friendly and interactive. It has helped me immensely with my day to day work. I really appreciate all the help. Thank you Tony. I would definitely recommend to all my friends and family. I would love to give more than 5 stars because you definitely deserve it!
Adam Butler
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I met Tony a few years ago when our company decided to hire a sales expert to help us improve our performance. He is hands down the reason that myself personally, and others in the team improved drastically. Tony is incredibly engaging, personable, and has a fantastic style of teaching which really makes learning new ways to sell easier. I cannot recommend Tony enough to any business thinking of hiring Tony to improve their businesses sales performance! He's a great guy with and unbelievable amount of sales knowledge!
Sophia White
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Tony's two day workshop was great, it has given me so much food for thought with actionable take away tasks that I can implement into my business straight away, and so I will be very busy over the next few months implementing them all. Thanks Tony!
Chris Trott
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Tony has been a big influence in my career. He probably doesn't know just how much he has helped me become a better estate agent, as while I have had the privilege of being in a training day with him 2 years back, he also does many social media videos that give some amazing tips of how to improve various skills. He was kind enough to offer me a one to one session to help me grow my new business as well.

His passion to help estate agents become better, and his motivation to improve the standards of the property industry are amazing. I would recommend Tony to anyone who wants to be a better version of themselves and elevate their career.

Thank you Chris
Hannah Jackson
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Excellent training from Tony over the past few weeks. Very engaging and informative- i have implemented all the training in my day-to-day work and i have seen a huge improvement so far. Highly recommended!
Jodie Ellis
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I have now attended two of Tony’s training sessions. Tony is very engaging and charismatic and his sessions are extremely insightful. I have taken away so many great ideas and tips and look forward to attending more in the future. Thank you Tony!
Steve Taubman
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Tony was an AWESOME host. It was such a pleasure being interviewed by him. We laughed, we dug deep, and we stayed focused on giving value. Tony is a master at bringing out the best in his guests! GREAT show. Thanks so much for having me Tony!
Patrick Connolly
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Tony delivered a superb webinar today that was informative, full of useful tips and advice and full of energy and enthusiasm. Thank you Tony, will be putting your ideas into play with my team.
Jason Green
Jason Green
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Tony has be fantastic, it's still very early days working with Tony but what I have taken on so far has already seen results and I have no doubt and highly confident I will improve my abilities with Tony's guidance and support! I have had some excellent training in my career which I have always been very grateful for but with Tony this already is different and I'm learning so much and feel i can go to the next level! Roll on the coming months as something special is happening
Kim Minster
Kim Minster
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Tony's training has been incredible so far and I'm already seeing improvements. He has enabled me to see things through a new perspective but most of all he has given me the belief to believe in myself again. Highly recommended
Phillip Cannan
Phillip Cannan
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Tony's knowledge and guidance is transforming the way I engage with my clients. I always look forward to my next session and genuinely can not recommend him enough. Thank you Tony
William Shore
William Shore
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Fantastic teacher. A lot of very useful information and all explained very clearly. I would definitely recommender Tony to any person or company looking to improve.
Daniel Foster
Daniel Foster
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I'd recommend Tony Morris to anyone who wants to improve their sales techniques to another level. He's very intelligent, amazing sales knowledge (any sector) and an all round nice guy.
Alex Jeffrey
Alex Jeffrey
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Second to none. 10 years sales experience behind me and I have never had such comprehensive training before. He has such a refreshing outlook on what he does and how to give your client the best experience possible. Cannot recommend Tony enough!
Oliver Brookes
Oliver Brookes
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I have been working with Tony for a few weeks now and my experience has been amazing 10/10. I think Tony could help any one out even if you have only been in sales for a few months or 10 years.
Alannah Bostock
Alannah Bostock
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Only been working with Tony for a short space of time but I already feel the need to write this review , His training is second to none …after every session I come out with a new perspective and after already implementing some of the small changes picked up from Tony, the results are already there to see.. Thank You Tony
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