Sales Conversion Strategist and Best Selling Author


Tony has helped over 29,000 salespeople across 62 industries, develop themselves to be the best version of themselves.

Tony has delivered his keynote talk K.I.L.L.E.R Sales: Inside the mind of a serial seller at sales kick off conferences in 25 countries.

Tony has written 5 books on sales and is in the process of writing his 6th book called ‘The 3-letter word that will catapult your sales forever.’ His first book, Coffee’s for closers, reached the number #1 Amazon for telemarketing.

Tony Morris International Hall of Fame
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Tony Morris has uploaded all of his Estate Agency training content to our innovative Estate Agency University e-learning platform.

Inside you will find all the relevant modules to enable you to perform to the highest standard. If you implement this learning, you will see the results that you deserve.  All this content has been tried and tested on over 10,000 negotiators and valuers, who now perform at the highest level. 

Tony has worked with most of the leading independent agents in the UK and has helped leading agents in Europe such as Savills in the Algarve, Lucas Fox in Barcelona, and Beaux Village in SW France. Tony achieved the Silver award at the EA Masters in 2018 for his services to estate agents.

Tony Morris International Conversion Specialist Study University
Tony Morris International Conversion Specialist EA University


TMI Sales University is an eLearning platform that has been designed to accommodate all learning styles. Whether you prefer to listen to podcasts, watch videos, read articles, read books, watch webinars; we have every base covered.

We have broken down every single element of the sales journey and produced video content on every single area.

It has been split into modules and there is a multiple-choice test after each module with a 75% pass rate.


Tony created a sales training organisation to provide practical training, where the ideas can be implemented immediately to achieve instant results.

Tony conducts live sales calls in training to the delegates prospects to demonstrate everything he teaches.

All the experts that deliver for ROI have a minimum of 15 years of success in sales.

Tony Morris International Conversion Specialist Sales University
Tony Morris International Conversion Specialist
Tony Talks website logo


Tony Morris is a sales expert and motivational speaker, whose high-energy message leads individuals and organisations to incredible success.

Having been in sales from the age of 18, Tony knows sales as well as he knows life and more importantly, he knows what it takes to lead a successful business! He has the ability to translate his hands-on experience into a coherent, compelling and exciting philosophy, which has made him an inspiring speaker and a powerful sales trainer to over 26,000 sales professionals.

The value Tony can add with his expert level of practical training and coaching is excellent. He has an extremely engaging training style and was able to relate quickly to a very well established and tough sales team. It is obvious to see that he is an expert at the metrics of selling and can not only talk the talk but has successfully walked the walk. For me the biggest positive was the confidence Tony gave the sales team to deliver a natural, flowing and structured sales approach along with instilling the importance of knowing and understanding your numbers.

Sam Ward, Managing Director

Vans Direct – Car Leasing company

Without exception, everyone at David Phillips who has worked with Tony has spoken highly of his approach, methods – and most importantly, results!  We love him because while totally results-oriented, he also spends time to understand the culture and context of the teams that he works with, thus bringing a whole lot more to us than simply ‘training’.  He will be a vital ingredient in our drive to become a £100m company in the next few years.

Nicholas Gill, Managing Director

David Phillips – Furniture Solutions Company

Within the first hour of hearing Tony speak, my sales team were transfixed. Their only complaint was it did not go on long enough.

Alex Littner, CEO

Max Capital – Lender to SME’s

After seeing Tony speak at the Newton Fallowell conference, I knew we had to bring him into my business. Tony ran a 6-month training program for our mortgage and protection advisers and our client support team. They absolutely loved how practical the techniques and ideas were, and they were able to implement them within days of the training. We have seen a significant increase in our protection penetration and an increase in our referral business. I cannot recommend Tony and his team high enough and it will be one of the best investments you make for your business.

Michelle Brook, CEO

Brook Financial Services (Mortgage and Protection business, which is part of the Belvoir Group)

Tony Morris’ presentation at our recent SKO was truly transformative. The standout aspects of his presentation were his practical approach and the key takeaways our team left with. Tony simplified complex sales strategies into actionable steps, making them accessible to all. He backed this up with real-world case studies, adding authenticity to his teachings. Highlights included his compelling storytelling, a blend of methodology and entertainment, and an appreciated customization to our needs. I would highly recommend Tony as a sales speaker to any organisation looking for a motivational sales speaker.

Jenna Howes

Head of Events marketing

We have now worked with Tony for 8 years. He has never been in the waste and construction space, however he just gets it. He has proven to all the team that sales skills are transferable, and he is able to make complex sales stregies seem simple. The thing my team love the most is he is happy to pick up the phone, make live sales calls in front of all us and most imporantly, get results. My team and I watched him make 1 cold call, close for an appointment and its now a £100,000 deal in our pipeline. I cannot recommend Tony highly enough and I wish he was in our team. Our appointments rates went from 14 per week to 24 per week, within the first 3 months. Our conversion rate from door-to-door canvassing went from 13 contracts a month, to 21 contracts a month. We were able to get involved in more Nationwide tenders, as we were able to engage more stakeholders within the larger companies.

Alex McKay

Head of Business Development

Tony Morris came in and assessed both our sales teams. Within 1 day he identified so many areas that needed attention and created a bespoke training plan. After spending 2 days with my inside sales team, the results went to another level. The team absolutely loved him and felt his techniques were relatable and easy to put into practice. We increased our contact rate from 14% to 39% within 6 weeks. Our conversion rate from pitch to close doubled in 2 months. Our Senior Account Managers were able to grow their accounts by internal recommendations. Our client attrition rate reduced from 9% to 3% in the first 12 months.

Daisy Todd

Head of Inside Sales at Cyclops

Tony Morris started working with us in 2009 and he spent time assessing my sales team, listening to their calls, and reviewing their call structure. Within 4 weeks my sales team were having much better conversations, and they were able to handle every objection. Within 2 months, they went from making 2 appointments per person per week, to 6 appointments per person per week. Tony then spent time out in the field with my team and helped them articulate our solution face to face, and their conversions started increasing immediately. We saw a significant reduction in our cost per acquisition, and that’s why Tony still works with us after 15 years. We tripled our conversion rate from a cold call to an appointment. Within 4 months, our conversion rate from an appointment to a customer, went from 29% to 48%. We increased our average order value by 12% over a 12-month period.

Rick Heap

Cirrus Research – Noise Measurement Solutions

Villeroy Boch
Mortgage Advice Bureau
Leaders Cambridge
Jurys Inn
Henderson Group

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Within TMI EA University you will find all the relevant modules to enable you to perform to the highest standard. If you implement this learning, you will see the results that you deserve. All this content has been tried and tested on over 10,000 negotiators and valuers, who now perform at the highest level.